Here we share insights emerging from our focused exploration of AI’s transformative role in business. These thought experiments aren’t destinations, but rather starting points for discovery and engineering.
Customer-centric teams are good at hearing what gets said often. But the most strategic insights are often the least frequent—a lone comment, a buried frustration, an unexpected use case.
This opportunity makes the case for a new kind of listening: one where AI helps uncover what customers are already saying, but companies haven’t yet noticed—and why those quiet signals might matter more than anything else.
READ THE FULL ARGUMENTToo often, decisions get made without the customer in sight. But what if teams could reason with the customer—right inside their everyday tools and workflows?
This opportunity explores how AI could help organizations embed the customer’s voice into daily decisions. Not as a report or static persona, but as ongoing, contextual input that challenges priorities, highlights friction, and influences what gets built, improved, or rethought.
READ THE FULL ARGUMENTGot your own ideas about AI’s role in advancing customer centricity? Let’s talk!