Here we share insights emerging from our focused exploration of AI’s transformative role in business. These thought experiments aren’t destinations, but rather starting points for discovery and engineering.
Traditional brainstorming is messy and inconsistent. Generative AI is fast but creatively shallow. At modell.ai, we believe the future of ideation lies in combining the best of both—humans and machines working together in creative symbiosis.
By modeling real creators—not just mimicking their words—we expect AI to simulate diverse, evolving idea spaces. Marketers stay in control, guiding the process and applying judgment where it counts. The result: richer, more surprising idea directions that push beyond the obvious.
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